- Trick and Treat : Play a “trick” by glamorizing the classic black-and-white horror movies with coordinated jewelry, window display, and cases so your customers can “treat” themselves to their favorite pieces.
- Monster Mash : Everyone loves to dress up and be creative, both employees and customers. Offer an incentive for the best costume that compliment your jewelry: Cleopatra with bejeweled dangling earrings, Daisy from The Great Gatsby dripping with diamonds, or the Wicked Witch of the West with blood red rubies. Post the winners on social media.
- Eat, Drink, and Be Scary : Provide devilishly delicious appetizers and drinks for a fright night. Pair lady fingers and spider pretzels with a Witch’s Brew or Bloody Scary.
“Eerie” and “elegant” can go together like a vampire and a blood donor if handled with care and enthusiasm, so transform your store into Transylvania this holiday!